Meridian Digital Marketing Specialist

 

Type: Full Time Position No Agencies

Location: US Based - Onsite and Remote

Compensation: Rate DOE

Meridian Partners is a trusted and certified re-seller and IT Services Partner of leading enterprise software solutions. Since 2002, Meridian Partners has focused on providing enterprise products and services to public sector, non-profit, and commercial organizations worldwide. We are a preferred partner of the many leading enterprise solutions. Our team of experts has proven experience in the strategy, planning, implementation, and support of both legacy and the latest cutting edge solutions.

Due to a recent increase in business activity as well as opportunities in the Market, Meridian is seeking a Digital Marketing Specialist to work with our executive staff and the business development/sales team to create and implement comprehensive policies and programs related to marketing, communications, and advertising.

Reporting to the CEO, the Digital Marketing Specialist is responsible for establishing, implementing, and monitoring the development of marketing activities, including the development of marketing and sales collateral. This role requires a combination of hands-on experience and strategic thinking.

 

Key Responsibilities:

  • Work with the Management team and Partners to review and improve marketing strategy to drive new customer acquisition

  • Develop marketing and sales collateral, including corporate overview, service offering descriptions, and related materials.

  • Develop Client case studies, including videos

  • Develop and launch marketing campaigns to target Customer segments, including email campaigns, trade show and events, etc.

  • Improve Meridian website strategy and execution

    • Website, for example, should be SEO optimized and include at least the following:

      • Included detailed information on capabilities

      • Products (in accordance with partner rules and responsibilities)

      • Services (in accordance with partner rules and responsibilities)

      • Landing pages, Call to action pages

      • Case studies

  • Implement social media and communications strategy, including Press relations

    • LinkedIn

    • Facebook

    • Twitter

    • etc.

  • Develop a system for measuring the success of each marketing program and campaign.

  • Coordinate all media contacts and lead Company efforts for print and/or digital coverage in relevant industry media

  • Participate in trade shows, industry events and other in-person or virtual events.

  • Develop company marketing policies and communicate those policies to the entire organization

  • Work with sales team to ensure that marketing is driving new business outreach and handing off new viable leads to the business development team

Required:

  • 5+ years' experience in marketing, communications or public relations

  • 2+ years' experience in a corporate management role

  • Experience with enterprise software and/or professional services

  • Experience with common tools to update website, collateral, media

  • Bachelor's Degree in Marketing, Public Relations, Journalism or a related field

  • Exceptional communication skills

  • Demonstrated experience in creating successful marketing and public relations collateral

  • Ability to initiate and manage several simultaneous projects

If you are interested in learning more about this opening register with our staffing team by sending your cover letter and resume to recruiting@mp.team

No Third Party Agencies or Submissions Will Be Accepted.

Meridian Partners. is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Opportunities posted here do not create any implied or express employment contract between you and Meridian Partners and / or any Meridian Partners client and can be changed at our discretion and / or the discretion of our clients. Any and all information may change without notice. We reserve the right to solely determine applicant suitability.

DFWP

Major Partnerships and Certifications:

© 2002- 2020 by Meridian Partners, LLC

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